Aurelia Probiotic Skincare Ltd - Organic Skin Care

Founder's Letter | Aurelia Probiotic Skincare. Discover the power of probiotics.

Letter from the Founder

Claire

Hello and welcome to Aurelia Probiotic Skincare. Here is a little more about our story.

During my late 20s and early 30s, my skin started to change. It became dry and signs of wrinkles started to appear around my eyes. I realised that I needed to 'step up' my skincare routine to help prevent ageing before the wrinkles really started to make themselves at home!

From a conversation with friends I realised we were all looking for the same thing, but not one brand stood out. We wanted a brand focused on luxury twinned with nature but formulated and proven by scientists for serious age prevention. We also had a long 'free from' ingredients list with NO synthetic fragrances, parabens, mineral oils, silicones, sulphates, propylene glycol, phthalates, GMO, PEGs, TEA, DEA and certainly no animal testing.

My mission from that day on was to find the very best people to help me create this 'dream' brand. I started with my own formulations team and shortly after this, Aurelia Probiotic Skincare was launched.

Until this point we have won over 42 awards in three years and achieved over 900 key press articles with more and more women trying and loving the range.

AT THE BEGINNING

I started by creating a list of what I wanted from an 'ideal' age preventative skincare brand for now and for the future and decided it had to be:

  1. )

    a scientific-based product range (I was in pharmaceuticals for nine years so this was essential!)

  2. )

    a natural range that wasn’t full of synthetics but instead was packed with botanical actives that would make me glow

  3. )

    a brand that was not going to give me post-purchase guilt: affordability was high on my agenda

  4. )

    for women who are serious about looking as good as they can as they age. Suitable for all skin types and all women from their twenties onwards

  5. )

    a complete treat to use and beautifully presented

  6. )

    ethical on all fronts, from the ingredients to the testing

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I am all about the science but I can't let go of nature. There is nothing better in our busy, stressful lives than to enjoy uplifting botanical blends when going through our skincare routine. Quite simply, it's a piece of natural luxury every day.

On my travels to explore new botanicals, which we source from all over the world, we visited and filmed in an African village in Lake Malawi. Locals were harvesting Omega-rich Baobab and skin-firming Kigelia Africana for Aurelia Probiotic Skincare. To see first-hand how difficult and time-consuming the harvesting process was helped me to understand just how lucky we are to be able to use these special botanicals from some of the most remote areas of the world. It was heart-warming to see how enthusiastically the community worked together and I loved meeting the women and their families whose lives have benefited from the additional income they now earn. Through this fair trade and sustainable payment structure they can afford better housing, food and education for their families. You can watch the video of this trip, and others, on Aurelia TV.

THE SCIENCE BIT

I have created a SCIENCE section within this site to explain to you how our technologies work with a more simplified version in our FAQ which I invite you to read.

WHERE DO I START?

Aurelia Probiotic Skincare's Miracle Cleanser is an aromatic, creamy infusion that glides on to the skin and lifts off impurities. I use this twice a day without fail and this creamy cleanser, along with its soft antibacterial bamboo muslin cloth, buffs away dead skin cells and make-up whilst helping to stimulate the skin's natural renewal process. This in turn speeds skin cell turnover, resulting in a brighter complexion with fresher, younger skin cells ready for hydration on the surface. Don’t panic; we sell these muslins in a box of seven called our Monday to Sunday Bamboo Muslins and you can pop them in the wash!

3-4 times a week I will then use our Refine & Polish Miracle Balm on clean skin. This is a revolutionary double-action, multi-use enzyme polish which works to transform and brighten dull, rough, congested and lacklustre complexions. It works as a mask or a manual exfoliator and I couldn’t be without it. Susannah Taylor ex Vogue Beauty editor says it’s “one of my favourite exfoliators of all time!”

Using a great moisturiser is essential whatever your age. Our Cell Revitalise Day Moisturiser works to protect skin against oxidative stress, skin ageing and UV-induced DNA damage to collagen and elastin. The lightly whipped, clinically advanced luxury cream fuses probiotic technology with plant and flower essences. I also love the fact that the Cell Revitalise Day Moisturiser has been recommended by make-up artists as the perfect primer thanks to its potent levels of peptides which work to leave the skin's surface hydrated and photo-finish smooth. This product has won many awards but one I’m most proud of its inclusion in The Sunday Times Magazine’s 100 Best Beauty Products.

Aurelia's Cell Revitalise Night Moisturiser contains all our age prevention technology and abundant botanicals which led this fabulous night savior to win the biggest independent cosmetic beauty trial with one of the highest scores ever given in beauty bible history.  Concentrated BioOrganic 100% pure botanicals include Baobab, which is rich in precious Omega 3, 6 & 9, to revitalise the skin, soothing and firming Kigelia Africana and antioxidant-rich Hibiscus to fight oxidative stress. Borage oil, which is one of the richest sources of the essential fatty acid GLA, locks in moisture and regenerative Mongongo oil offers abundant levels of natural Vitamin E. A delicate but relaxing essential oil blend of Neroli, Lavender, Rose and Mandarin works harmoniously within this luxurious, hydrating overnight moisturiser.

Using a twice-daily serum and overnight oil can do wonders for your skin. During our thirties our facial skin starts to change and collagen and elastin start to degrade. A serum is a lightweight and easy–to-absorb potent fluid that is hugely beneficial to ageing skin that appears to be getting drier and losing elasticity. Aurelia’s Revitalise & Glow Serum fuses probiotic and peptide technologies with BioOrganic plant and flower essences which enable accelerated action on the dermis layer within the skin, depositing probiotics, peptides and antioxidants where they are most needed.

While we sleep our skin enters a critical repair phase: our metabolic rate is lower so we don't produce so many damaging free radicals and skin gets a break from obtrusive UV rays. This is the perfect time to help your skin repair and renew cells. Aurelia Probiotic Skincare’s Cell Repair Night Oil is an overnight treatment which works in tandem with the skin during this nightly repair process. It is totally amazing and I am not being biased! Please try this; it is the product that has won the most amount of awards. The warm and comforting yet delicate fragrances of Neroli, Lavender, Rose and Mandarin essential oils will really help your body get a good night of restorative sleep. 

In the beauty shortlist awards our Eye Revitalising Duo won the best eye cream advanced treatment category. Two luxurious eye products that work in synergy to revolutionise the eye area. Combining a refreshing wrinkle reduction dew for tired eyes in the morning and a nightly cream to indulge the eye area eliminating dark circles and puffiness infused with Arnica, Centella asiatica. Perfect to hide the effects of my baby Henry keeping me up!

I use our Firm & Revitalise Dry Body Oil daily before or after a shower which is a nourishing yet delicate dry body oil that firms and deeply hydrates parched and lacklustre skin. Our sumptuous signature essential oil blend of Neroli, Lavender, Rose and Mandarin, combined with unique antioxidant-rich BioOrganic botanicals, work to revitalise the skin, soothe the senses and combat stress.

WHAT'S NEXT?

I spent a year creating the most incredible hand treatment, the Aromatic Repair & Brighten Hand Cream, which not only deeply hydrates skin but also helps to diminish the signs of pigmentation and age spots. As someone who used to ride a lot, I was starting to see the effects on my hands of being outside so much, and therefore decided that a treatment hand cream that targeted pigmentation was the best option! On top of the amazing botanicals it smells incredible too, with an exquisite blend of Vetiver, Ylang ylang, Lavender and Patchouli which offers a little Moment of Mindfulness every time you use it.

I would really like to encourage you all to take the new SKIN TOOL which coaches you to beautiful skin in eight steps and offers a personalised, digital skincare consultation also touching on wellness and lifestyle. You will also receive an offer off your recommended product so well worth the 5 minutes to fill out!

Please sign up to our newsletter (in our website footer) to discover the inside story on our latest products & skincare secrets and to be the first to receive any offers. There are some very exciting new products launching this year which I am sure you will love. I hope you enjoy treating yourself and your skin with the Aurelia Probiotic Skincare range and love it as much as we all do. I know the results will speak for themselves. Do drop me a line if you have any questions. We are always available to give a skincare consultation so please pick up the phone and talk to us, it would be a pleasure to 'chat' skincare with you.

Claire

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Founder, Aurelia Probiotic Skincare

Claire Packaging
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