Aurelia Probiotic Skincare Ltd - Organic Skin Care

How to read a label

Our brand essence is Intelligent Skincare with Integrity and we are transparent in all we do.

“Aurelia Probiotic Skincare’s labelling is the clearest we have ever seen on any range of cosmetics’”

Skins Matter – Free From Skincare Awards

Do you understand what's on the box?

The lists of ingredients on cosmetics products can be a minefield to decipher. It’s a hard discipline to master, and it can be daunting to start trying to understand the detail of the ingredients list, called an INCI for short.

Many of us are genuinely driven to seek plant-based “natural” ingredients but we often can’t decipher the technical sounding language, or discern between what is found in nature, and what isn’t. At Aurelia we are passionate about the ingredients we use and make absolutely certain that the ingredients listed are truly good for our skin, and not loaded with the ingredients on our ‘avoid’ list.

What surprises us so often are the claims from brands that they are ‘natural’ or make attempts to look very natural yet contain very few botanicals or plant extracts and are instead packed full of questionable ingredients. Some of the most popular brands available to consumers include many ingredients from our ‘avoid’ list. We are passionate about natural skincare and encourage you to check the label before purchasing, to make the best choices for your skin.

How can your label-reading skills be improved and trust gained with brands?

How can your label-reading skills be improved and trust gained with brands?

Here are some hints and tips on how to get to grips with your beauty products:

Other things to know

WATER: If water is listed on the label then a preservative system must be included in order to inhibit the growth of potentially harmful microbes. To sell products in the EU and worldwide there is strict guidance on using preservatives. What is at the discretion of the brands is the time they spend to get the lowest effective level required and the choice of preservative system. We use a natural association approved preservative at low levels.

BOOK SYMBOL: Further information can be found either as an insert or under a label flap or inside a box

CAUTION MESSAGES: Some products require caution messages. These will be listed on the products for example, "Avoid direct contact with your eyes".

BATCH CODE: This should always be on the product it enables brands to track batches

ADDRESS/COMPANY DETAILS: This is where our address and contact information can be found

BARCODE: Enables retailers to charge the correct price and track stock

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MADE WITH LOVE in England from seed to skin using the purest, BioOrganic, ethically sourced, cruelty-free ingredients to make your skin glow.

MADE WITHOUT a long list of questionable ingredients, including sulphates, parabens, mineral oils and MI to name only a few.